Chartaq
Sample content — a creative travel guide surfacing the lesser-seen layers of Iranian cities.
Context
Most travel apps focus on the same well-worn attractions, ignoring more local layers of a city.
Problem
Travelers — and even locals — lack a path to more authentic, local experiences.
Insight
Local stories multiply in value the moment they're placed on a map.
Vision
An app that narrates every city through the voice of the people who actually live there.
Strategy
Focus on a single city first, working with local narrators rather than covering the whole country at once.
Process
Map-based UX design, initial content gathering, and testing with a small user group.
My role
Defined the product model, chose the launch city, and directed the UX design.
Team
A small product team alongside several collaborating local narrators.
Design & technology
A map-based mobile app with lightweight audio and text content.
Challenges
Balancing the authenticity of local content with the consistency a public product needs.
Solution
A lightweight content style guide for narrators that preserves their personal voice.
Outputs
A first version of the app for one city, ready for testing with real users.
Verified results
Pending — will be updated after public release.
Next project
School of Tomorrow